List the levers you truly command—pricing tests, expense timing, invoice discipline—and distinguish them from macro shifts, lender appetites, and regulatory surprises. Documenting this split turns anxiety into an action list, guiding weekly rituals that improve liquidity without wasting emotional energy on storms you cannot redirect.
Rehearse adversity on purpose. Run drills where a top customer delays payment, a shipment is rejected, or the ad platform doubles costs. When imagined hits become practiced moves, your team executes calmly, adjusts spend, and protects runway instead of spiraling into unproductive blame cycles.